How Asrein House of Beauty automated their loyalty program

The challenge

Asrein House of Beauty had grown to 27,000 clients tracked in EvoBeauty, their booking system. Every month, hundreds of clients slipped through the cracks: no birthday message, no follow-up on skipped appointments, no reward for a fifth visit. The team knew the data was there. It just was not doing anything.

The solution

Asrein rolled out fidel.club across their location in Q2 2026. A tablet at reception runs the kiosk with their brand colours and logo. Clients scan the rotating QR at check-in and check-out. The system logs visits, awards points, sends the reward email when a client crosses a threshold, and triggers automatic reactivation at 30, 60 and 90 days of silence.

The result

In the first six months, return visits climbed by roughly a third. Around one in four dormant clients replied to a reactivation email and booked again. The added attributable revenue in the second quarter alone was around €8,200 - more than a year of the Pro plan paid for itself in six weeks.

"We finally know which clients are drifting away before they are gone. The system quietly does the work our team never had time to do."